> Source: https://tryordinary.com/blog

Blog

# Updates & playbooks

What we're shipping, and how to get more out of your ad spend — for
Shopify brands that want to measure the truth.

- [June 27, 2026 ## See inside Performance Max: profit, demand, and product-level visibility Performance Max is Google's most opaque campaign type. Ordinary opens it up for Shopify brands — channel mix, brand vs. new demand, and product-level profit from your real costs. Read more →](/blog/performance-max-analysis)
- [June 16, 2026 ## Every chart now shows you the period before Every Ordinary chart now overlays the previous equal-length period behind the current one — so you read the trend and the comparison in a single glance. Read more →](/blog/period-over-period-charts-for-shopify-brands)
- [June 10, 2026 ## Know which products will run out, and when Forecast when each product will run out — based on your recent sell-through over 7, 14, or 30 days — with real run-out dates and a ranked reorder list. Read more →](/blog/inventory-stockout-forecast-for-shopify-brands)
- [June 2, 2026 ## See your revenue by country and U.S. state Break down your revenue, orders, and customers by country — and drill into individual U.S. states — straight from the shipping addresses on your Shopify orders. Read more →](/blog/revenue-by-region-for-shopify-brands)
- [May 26, 2026 ## Every channel's true ROAS, spend share, and trend — on one page See every marketing channel on one page — attributed revenue, ad spend, blended ROAS, and AOV side by side, with spend-vs-revenue share and period-over-period trends. Read more →](/blog/marketing-mix-for-shopify-brands)
- [May 19, 2026 ## A/B test results that speak revenue, not p-values See which A/B test variant wins on revenue per visitor — in plain English, with a “too early or call it” verdict — auto-detected from the testing tools you already run. Read more →](/blog/ab-testing-for-shopify-brands)
- [May 12, 2026 ## Your Klaviyo email and flow performance, now in Ordinary See your Klaviyo email and SMS campaigns and flows — revenue, opens, clicks — reported inside Ordinary, next to the store orders they drove. Read more →](/blog/klaviyo-email-reporting-for-shopify-brands)
- [May 5, 2026 ## Your Google Ads, reported next to everything else Report your Google Ads — Search, Shopping, Performance Max, and more — right beside your Meta spend and Shopify orders, so your paid channels are finally comparable. Read more →](/blog/google-ads-reporting-for-shopify-brands)
- [April 29, 2026 ## Your storefront conversion, kept separate from subscription reorders Subscription reorders never touch your storefront. Ordinary's funnel keeps them separate from new orders — with per-step conversion trends and an opt-in whole-picture toggle. Read more →](/blog/conversion-funnel-for-subscription-brands)
- [April 22, 2026 ## Every number ties out to its source — to the cent Ordinary reconciles every number to its source — revenue to Shopify, ad spend to Meta and Google, email to Klaviyo — re-checked daily so your dashboard always ties out. Read more →](/blog/analytics-that-reconcile-to-the-cent)
- [April 15, 2026 ## Model the profit on any offer before you commit Model the real profit of any Shopify offer — discount, free shipping, or bundle — from your own costs. See margin, contribution profit, and break-even before you commit. Read more →](/blog/offer-profit-calculator-for-shopify-brands)