> Source: https://tryordinary.com/blog/ab-testing-reach-rate A/B testing [All articles↗](/blog) # Reach rate: score homepage tests on where visitors go next October 2, 2026 ## Overview Your homepage and landing pages rarely close the sale themselves. Their job is to move people into product pages, the offer, the next step. Judging a homepage test on orders alone asks it to win a game it isn't playing, and it can take weeks of traffic to get an answer. So we added reach rate as a goal for A/B tests in Ordinary. You choose the page a test should send people to, and each version is scored on how many of its visitors get there. We also built tools for running several tests at once. For scoring tests on profit and ad spend, see [A/B test results in profit, not just conversion rate](/blog/ab-test-profit-and-ad-spend-for-shopify-brands). Reach rate ## Score a test on where visitors go next ### Pick a goal page Choose where the test should send people: one page, like your offer page, or a whole section, like every product page on your store. Goals: primary metricDemo data ### Set a time window Decide how soon after seeing the test a visitor has to get there. The default covers a normal browsing session, and you can widen or tighten it to fit how your shoppers move. Goals: reach goalDemo data ### Score each version on the next click Every version is scored on the share of its visitors who reached the goal page. Say you test two homepage heroes: the winner is the one that sends more shoppers into your product pages, even in a week where few of them buy. Results: reach rateDemo data Running tests side by side ## More than one test, without the guesswork ### Overlap with your other live tests Each test shows how many of its visitors are also in your other live tests, in total and test by test, so you know how much two results could be influencing each other. Overlap with other testsDemo data ### A warning when two tests change the same element If two live tests edit the same element on the same page, both tests show a warning naming the other test and the elements they share. You see it before the results get muddied, not after. ### Uneven splits inside a test group Tests that share a group don't have to share its traffic equally. Give one a 70/30 split, or run a new idea as a 90/10 trial while the proven test keeps most of the traffic. Also in this release ## Notes on every test, and tests built in your theme ### Notes on every test Every test has a Notes tab: a dated, signed log anyone on your team can add to. Use it for the context the numbers can't carry. The budget change on day two, why you paused, what you decided at the end. Notes stay with the test, so the story is still there when you look back at it in six months. NotesDemo data ### A list you can read at a glance For every test, the Experiments list shows its result against the control, the traffic split it actually got, and how it's delivered: split URL, visual editor, theme code, or detected from another tool. Open a test and a row of chips tells you when it launched, which day it's on and when a visitor was last seen. ExperimentsDemo data ### Tests built in your theme code Some changes need your theme: a price read from the product, a new section, a menu item. Your developer builds both versions in the theme, Ordinary shows each visitor one of them, and the result is scored like any other test. When you press Start, Ordinary checks that the test is live on the page. The setup form also tells you early when a page is close to Shopify's 25-section limit, so a whole-page redesign can run as a split-URL test instead. [Read the guide: building a test in your theme code](https://help.tryordinary.com/features/experiments-theme-markup) ## Available now Reach rate, Notes and tests built in your theme code are live on **every plan**. The Free plan includes one A/B test; the **Starter plan and above** run as many tests as you like, side by side. [Connect your store](https://apps.shopify.com/ordinary-attribution-ab-testing) [Compare plans](/pricing) Keep reading ## More from the blog [October 16, 2026 Stop — it's losing: a clear call on A/B tests that won't recover Ordinary's A/B test results now tell Shopify brands when to stop a losing version, with the chance it still wins, and name the leader of overlapping tests.](/blog/stop-a-losing-test)[October 9, 2026 Landing-page angles: every version of a page, with what it earns See each landing-page angle and split-URL test arm as a row in Page Performance, with visits, orders, conversion rate, spend, CAC and ROAS per version.](/blog/landing-page-angles)[September 25, 2026 Page Performance: spend, ROAS, CAC and profit for every page Compare every landing page on what its ads cost and what it brings back: spend, net revenue, ROAS, new customers, CAC, Product CAC and profit, in one list.](/blog/page-performance-spend-roas-cac) ## Test the page on the job it actually does. Connect your Shopify store, pick a goal page, and see which version sends more shoppers where you want them. [Connect your store](https://apps.shopify.com/ordinary-attribution-ab-testing)