> Source: https://tryordinary.com/blog/analytics-that-reconcile-to-the-cent/

# Reconciliation

Every number ties out to its source — to the cent

April 22, 2026

## Overview

Most analytics tools get "close enough" to your numbers — and close
enough is exactly what quietly erodes trust in a dashboard. Ordinary
reconciles every number back to where it came from: revenue to Shopify,
ad spend to Meta and Google, email to Klaviyo — and re-checks it every
day so it stays that way.

What ties out

## Every source, matched to itself

### Store revenue, to the cent

Net revenue ties out to your Shopify Sales report exactly — tips, partial and shipping-only refunds, and orders that cross midnight all counted the way Shopify counts them.

### Ad spend that stays matched to Meta and Google

Ad platforms quietly revise spend after the fact — fraud refunds, late-attributed conversions, end-of-month billing true-ups — so a ROAS that was right yesterday silently goes stale. Ordinary re-checks against each platform's own totals every day and corrects the drift, so your spend and ROAS reflect what you were actually charged.

### Email that matches Klaviyo

Your campaign and flow revenue stays matched to Klaviyo's own reporting — the same numbers, in the same place as everything else.

### Drift is a bug, not a number to patch

When something doesn't tie out, we fix it at the source rather than quietly adjusting the figure — and a daily automatic check enforces it going forward, not just on the day you happened to look.

## Available now

Built into **every Ordinary plan**, for every source you connect.

## Numbers you can finally trust.

Connect your store and your ad platforms, and every number — revenue, spend, email — ties out to its source.

[Connect your store →](https://apps.shopify.com/ordinary-attribution-ab-testing)    Keep reading

## More from the blog

[June 27, 2026See inside Performance Max: profit, demand, and product-level visibilityPerformance Max is Google's most opaque campaign type. Ordinary opens it up for Shopify brands — channel mix, brand vs. new demand, and product-level profit from your real costs.](/blog/performance-max-analysis)[June 16, 2026Every chart now shows you the period beforeEvery Ordinary chart now overlays the previous equal-length period behind the current one — so you read the trend and the comparison in a single glance.](/blog/period-over-period-charts-for-shopify-brands)[June 10, 2026Know which products will run out, and whenForecast when each product will run out — based on your recent sell-through over 7, 14, or 30 days — with real run-out dates and a ranked reorder list.](/blog/inventory-stockout-forecast-for-shopify-brands)