> Source: https://tryordinary.com/blog/conversion-funnel-for-subscription-brands/

# Conversion funnel

Your storefront conversion, kept separate from subscription reorders

April 29, 2026

## Overview

Subscription reorders never touch your storefront — so they shouldn't
muddy your storefront conversion rate. Ordinary's funnel keeps new
orders and subscription reorders separate, so you see how your store
actually converts first-time shoppers — and you can fold reorders back
in whenever you want the whole picture.

What you see

## Your funnel, subscriptions kept separate

### New vs. subscription, side by side

At the Checkout and Orders steps, new orders and subscription reorders show as clearly labeled bars — so you can see at a glance how much of your volume is recurring reorders versus newly-converted shoppers.

### See each step's trend

Every step-to-step conversion rate carries a 30-day trend sparkline, so you can tell whether a stage is improving or slipping.

### One toggle, two questions

The rate focuses on new shoppers by default; flip “include subscriptions” to fold reorders in and see the whole-picture conversion rate — without changing your underlying order counts.

### Nothing hidden

The headline still shows your total orders with the subscription count called out; only the ratios move with the toggle.

## Available now

On your home dashboard, on **every Ordinary plan**.

## See how your storefront really converts.

Connect Shopify and watch new shoppers move through your funnel — with subscription reorders kept separate, or folded in, on demand.

[Connect your store →](https://apps.shopify.com/ordinary-attribution-ab-testing)    Keep reading

## More from the blog

[June 27, 2026See inside Performance Max: profit, demand, and product-level visibilityPerformance Max is Google's most opaque campaign type. Ordinary opens it up for Shopify brands — channel mix, brand vs. new demand, and product-level profit from your real costs.](/blog/performance-max-analysis)[June 16, 2026Every chart now shows you the period beforeEvery Ordinary chart now overlays the previous equal-length period behind the current one — so you read the trend and the comparison in a single glance.](/blog/period-over-period-charts-for-shopify-brands)[June 10, 2026Know which products will run out, and whenForecast when each product will run out — based on your recent sell-through over 7, 14, or 30 days — with real run-out dates and a ranked reorder list.](/blog/inventory-stockout-forecast-for-shopify-brands)