Overview
xAI's Grok Imagine 2 is now an image model in Creatives Studio. It handles on-image text well and stays close to the reference images you give it, which makes it a strong pick for product ads that need a headline or offer baked into the image.
We keep Creatives Studio open to more than one model on purpose. When a strong new image model ships, we add it to Creatives Studio, so you can judge it on your own products rather than on someone else's demo.
Using it
One more model to brief
Pick the model per creative
Grok Imagine 2 sits in the model menu next to Gemini 2.5 Flash, Gemini 3 Pro and GPT Image 2. Choose it for any creative, generating from a written prompt or from your own product shots.
Run the same brief across models
Every model reads a brief a little differently. Generate the same brief with two or three of them, put the results side by side, and keep the one that fits your brand.
Billed to your own xAI account
Add your xAI key under Settings → xAI and Grok Imagine 2 generations are billed straight to your own xAI account.
From studio to ad account
Push a finished creative straight to Meta Ads Manager as a paused draft, ready for you to review and switch on, with no download-and-upload detour.
How pushing creatives to Meta works →Available now
Grok Imagine 2 is available in Creatives Studio, which is part of the Advanced plan.
Connect your store