> Source: https://tryordinary.com/blog/klaviyo-email-reporting-for-shopify-brands/

Klaviyo

# Your Klaviyo email and flow performance, now in Ordinary

May 12, 2026

## Overview

Your email and SMS are probably some of your best-performing channels
— but they live in Klaviyo, off on their own, far from the rest of your
numbers. Ordinary now reports your Klaviyo campaigns and flows right
next to your store orders, so email finally sits alongside the paid
channels you already track.

What you get

## Your email channel, in context

### Campaigns and flows, in one place

Connect Klaviyo once and every campaign and automated flow reports inside Ordinary — the same numbers you know, next to the orders they drove.

### Revenue-first detail pages

Each campaign and flow gets its own page — revenue, recipients, open rate, click rate, and unsubscribes — arranged so the money question is answered at a glance.

### See your workhorse flows

Flows ranked by reach, so you can spot the automations doing the heavy lifting and the ones quietly going nowhere.

### Email, a first-class channel

Email and SMS now sit beside Meta and Google as a real marketing channel — with about a year of history on connect and an hourly refresh, so you see the whole picture within the hour.

## Available now

Available on the **Starter plan and above**.

## See your email channel where the rest of your numbers live.

Connect Shopify and Klaviyo, and watch your campaigns and flows report next to the orders they drove.

[Connect your store](https://apps.shopify.com/ordinary-attribution-ab-testing)      Keep reading

## More from the blog

[October 9, 2026 Landing-page angles: every version of a page, with what it earns See each landing-page angle and split-URL test arm on its own row in Page Performance, with visits, orders, conversion rate, spend, CAC and ROAS per version.](/blog/landing-page-angles)[October 2, 2026 Reach rate: score homepage tests on where visitors go next Score homepage and landing-page A/B tests on how many visitors reach your product pages, and run several tests at once without them getting in each other's way.](/blog/ab-testing-reach-rate)[September 25, 2026 Page Performance: spend, ROAS, CAC and profit for every page Compare every landing page on what its ads cost and what it brings back: spend, net revenue, ROAS, new customers, CAC, Product CAC and profit, in one list.](/blog/page-performance-spend-roas-cac)