> Source: https://tryordinary.com/blog/klaviyo-email-reporting-for-shopify-brands/

# Klaviyo

Your Klaviyo email and flow performance, now in Ordinary

May 12, 2026

## Overview

Your email and SMS are probably some of your best-performing channels
— but they live in Klaviyo, off on their own, far from the rest of your
numbers. Ordinary now reports your Klaviyo campaigns and flows right
next to your store orders, so email finally sits alongside the paid
channels you already track.

What you get

## Your email channel, in context

### Campaigns and flows, in one place

Connect Klaviyo once and every campaign and automated flow reports inside Ordinary — the same numbers you know, next to the orders they drove.

### Revenue-first detail pages

Each campaign and flow gets its own page — revenue, recipients, open rate, click rate, and unsubscribes — arranged so the money question is answered at a glance.

### See your workhorse flows

Flows ranked by reach, so you can spot the automations doing the heavy lifting and the ones quietly going nowhere.

### Email, a first-class channel

Email and SMS now sit beside Meta and Google as a real marketing channel — with about a year of history on connect and an hourly refresh, so you see the whole picture within the hour.

## Available now

Available on the **Starter plan and above**.

## See your email channel where the rest of your numbers live.

Connect Shopify and Klaviyo, and watch your campaigns and flows report next to the orders they drove.

[Connect your store →](https://apps.shopify.com/ordinary-attribution-ab-testing)    Keep reading

## More from the blog

[June 27, 2026See inside Performance Max: profit, demand, and product-level visibilityPerformance Max is Google's most opaque campaign type. Ordinary opens it up for Shopify brands — channel mix, brand vs. new demand, and product-level profit from your real costs.](/blog/performance-max-analysis)[June 16, 2026Every chart now shows you the period beforeEvery Ordinary chart now overlays the previous equal-length period behind the current one — so you read the trend and the comparison in a single glance.](/blog/period-over-period-charts-for-shopify-brands)[June 10, 2026Know which products will run out, and whenForecast when each product will run out — based on your recent sell-through over 7, 14, or 30 days — with real run-out dates and a ranked reorder list.](/blog/inventory-stockout-forecast-for-shopify-brands)