> Source: https://tryordinary.com/blog/landing-page-angles

Page Performance

[All articles↗](/blog)

# Landing-page angles: every version of a page, with what it earns

October 9, 2026

## Overview

Many brands build more than one version of the same landing page:
an angle for each ad, made as a Shopify alternate template, or the
new version in a split-URL test. They share one address, so they
tend to show up in reports as one page, and the question you built
them to answer, which angle works, goes unanswered.

Page Performance now shows every version of a page on its own row,
with its visits, orders and conversion rate, and what its ads cost
and brought back. For the page-level view these rows sit inside, see
[See what every landing page earns](/blog/page-performance-spend-roas-cac).

Versions of a page

## Every angle, side by side

### Every version gets its own row

In the Page Performance list, a page with versions carries a variants chip. Expand it and each angle or test arm has its own row with the same columns as the page, plus a row for the base page. The page's own row is still the whole page, every version together, so nothing you already track changes.

Page Performance: versionsDemo data

### Compare the versions in one table

Open the page and the Overview starts with Versions of this page: the whole page, then each version with its visits, orders, conversion rate and how it compares with the base page. A version without enough visitors yet says "Too few to tell" instead of looking ahead or behind.

Versions of this pageDemo data

### See what each angle earns

Next to the visits sit each version's net revenue, ad spend, new customers, CAC and ROAS. Point one ad set at the base page and another at a sensitive-skin angle, and you can see which one brings in customers for less. Each ad's spend lands on the version it links to, so the versions' spend adds up to the page's.

### Look at one version on its own

Click a version, or pick it at the top of the page, and every section below follows it: funnel, traffic, devices, ads, orders and payback. A chip shows which version you're looking at, and one click takes you back to the whole page.

One version at a timeDemo data

### Names you'll recognise

Give a version a label, like "Sensitive skin" or "Gift angle", and that is what every row shows. A version that is one arm of a split-URL test is marked Part of experiment and links straight to the test.

[Read the guide: setting up landing-page angles](https://help.tryordinary.com/features/landing-page-angles)

Also in this release

## Faster reports, and dates the way you write them

### Faster report pages

Brand Pulse, Page Performance, campaign detail, Products, Inventory, Financials, Cohorts and other reports now arrive with their numbers already loaded, so pages open ready to read instead of filling in piece by piece.

### Dates the way you write them

Dates and times across Ordinary, from charts to tables, now follow your own format: "Oct 6, 2026, 3:05 PM" in the US, "6 Oct 2026, 15:05" in Europe. They stay in your store's time zone.

### Change your password in Settings

Settings → Preferences now has a Password section. Change your password there, and sign out of your other devices at the same time if you like.

## Available now

Versions of a page, with their visits, orders and conversion rate,
are live on **every plan**, and so are faster reports,
local date formats and password changes. Each version's spend, net
revenue, new customers, CAC and ROAS are on the
**Starter plan and above**.

[Connect your store](https://apps.shopify.com/ordinary-attribution-ab-testing) [Compare plans](/pricing)        Keep reading

## More from the blog

[October 16, 2026 Stop — it's losing: a clear call on A/B tests that won't recover Ordinary's A/B test results now tell Shopify brands when to stop a losing version, with the chance it still wins, and name the leader of overlapping tests.](/blog/stop-a-losing-test)[October 2, 2026 Reach rate: score homepage tests on where visitors go next Score homepage and landing-page A/B tests on how many visitors reach your product pages, and run several tests at once without them interfering.](/blog/ab-testing-reach-rate)[September 25, 2026 Page Performance: spend, ROAS, CAC and profit for every page Compare every landing page on what its ads cost and what it brings back: spend, net revenue, ROAS, new customers, CAC, Product CAC and profit, in one list.](/blog/page-performance-spend-roas-cac)

## Find out which angle actually sells.

Connect your Shopify store and see every version of your landing pages side by side, with what each one earns.

[Connect your store](https://apps.shopify.com/ordinary-attribution-ab-testing)
