> Source: https://tryordinary.com/blog/marketing-mix-for-shopify-brands/

# Marketing Mix

Every channel's true ROAS, spend share, and trend — on one page

May 26, 2026

## Overview

Comparing your channels usually means flipping between Meta, Google,
and Amazon dashboards that each measure things their own way. Marketing
Mix puts every channel on one page, on the same basis — revenue, spend,
ROAS, and AOV side by side — so you can see where your money is actually
working.

What you see

## Every channel, compared fairly

### All channels on the same basis

Each channel's attributed revenue, ad spend, blended ROAS, and average order value, side by side — no flipping between dashboards that each count things differently.

### Spot over- and under-investment

Every channel shows its share of spend next to its share of revenue, so the channels you're over-funding — or starving — jump out at a glance.

### The “why” next to the “how much”

Per-channel sparkline trends and the top campaigns driving each channel, so the story sits right beside the number.

### Better or worse than last window

Up/down arrows on every KPI compare this window to the previous equal-length one — so you read the direction, not just the figure.

## Available now

On **every Ordinary plan** — and it gets richer as you connect more channels.

## See where your money is actually working.

Connect your store and your ad platforms, and every channel lands on one page — compared on the same basis.

[Connect your store →](https://apps.shopify.com/ordinary-attribution-ab-testing)    Keep reading

## More from the blog

[June 27, 2026See inside Performance Max: profit, demand, and product-level visibilityPerformance Max is Google's most opaque campaign type. Ordinary opens it up for Shopify brands — channel mix, brand vs. new demand, and product-level profit from your real costs.](/blog/performance-max-analysis)[June 16, 2026Every chart now shows you the period beforeEvery Ordinary chart now overlays the previous equal-length period behind the current one — so you read the trend and the comparison in a single glance.](/blog/period-over-period-charts-for-shopify-brands)[June 10, 2026Know which products will run out, and whenForecast when each product will run out — based on your recent sell-through over 7, 14, or 30 days — with real run-out dates and a ranked reorder list.](/blog/inventory-stockout-forecast-for-shopify-brands)