> Source: https://tryordinary.com/blog/performance-max-analysis/

# Performance Max

See inside Performance Max: profit, demand, and product-level visibility

June 27, 2026

## Overview

Performance Max is Google's most automated campaign type — and its
most opaque. One budget gets spread across Search, Shopping, YouTube,
Display and Gmail, and the native reporting gives you a single ROAS
number with almost no view into what's underneath it.

Ordinary's new Performance Max analysis view gives Shopify merchants
that view back. We built it on the PMax analysis framework
popularized by Google Ads expert
[Mike Rhodes](https://www.mikerhodes.com.au/) — five lenses that turn PMax from a black box into something you can
actually steer — rendered in Ordinary's own dashboards and tied
directly to your store's revenue and costs.

What you see

## Five lenses on Performance Max

### New demand vs. brand harvesting

Performance Max often earns much of its reported return from shoppers already searching your brand. Ordinary splits brand from genuinely new, non-brand demand — so you can judge whether a campaign is growing the business or re-counting customers you already had.

### Channel mix and the Shopping benchmark

See how each campaign's spend distributes across channels, with a benchmark that highlights when budget is drifting away from Shopping toward lower-intent placements.

### A product matrix that sorts the catalog

Every product is grouped from profit-drivers to the long zero-conversion tail, so the concentration story — a few SKUs carrying most of the value — is obvious at a glance.

### Profit and POAS, from your real costs

Add cost-per-item in Shopify and Ordinary reports estimated profit and profit-on-ad-spend at the product level. ROAS can flatter a product that loses money after costs; profit doesn't.

### An account-level overview

Compare every Performance Max campaign's channel mix and demand split together, so the campaign that's leaking budget stands out immediately.

## Available now

The Performance Max view is live on the **Starter plan and
above** for every merchant with Google Ads connected.

Hat-tip to
[Mike Rhodes](https://www.mikerhodes.com.au/)
and the
[8020](https://8020agency.com/)
team, whose PMax frameworks shaped this view — and to
[Alex McAfee](https://fastandlight.agency/)
at Fast and Light, who suggested we build it.

## See where your PMax budget actually goes.

Connect Shopify and Google Ads, and the Performance Max view lights up with your real campaigns, products, and costs.

[Connect your store →](https://apps.shopify.com/ordinary-attribution-ab-testing)    Keep reading

## More from the blog

[June 16, 2026Every chart now shows you the period beforeEvery Ordinary chart now overlays the previous equal-length period behind the current one — so you read the trend and the comparison in a single glance.](/blog/period-over-period-charts-for-shopify-brands)[June 10, 2026Know which products will run out, and whenForecast when each product will run out — based on your recent sell-through over 7, 14, or 30 days — with real run-out dates and a ranked reorder list.](/blog/inventory-stockout-forecast-for-shopify-brands)[June 2, 2026See your revenue by country and U.S. stateBreak down your revenue, orders, and customers by country — and drill into individual U.S. states — straight from the shipping addresses on your Shopify orders.](/blog/revenue-by-region-for-shopify-brands)