> Source: https://tryordinary.com/blog/product-costs-and-profit-for-shopify-brands Product costs [All articles↗](/blog) # See real profit on every product, without typing in 200 costs August 14, 2026 ## Overview Revenue tells you what sold. Profit tells you what was worth selling. The gap between the two is product costs, and entering them one by one for a catalog of hundreds of products is the kind of job that never quite gets done. So we start with what you already have. In Settings → Product costs, we read the costs you keep in Shopify and show how much of your revenue is already covered by a cost. Often your best sellers are covered already, and only a few gaps are worth filling. Fill the gaps your way ## Only touch what's wrong ### Click any cost to correct it Spot a cost that's out of date? Click it and type the right one. Products with no cost yet are just as easy to fill in. ### A spreadsheet that's already filled in Download a spreadsheet pre-filled with every cost we already know, change only the rows that are wrong or missing, and upload it back. Blank rows are left alone. ### Store-wide defaults Set a default once and it applies to every product that doesn't have its own figure, so you only need to enter the exceptions. ### Your costs stay yours Costs you set yourself stay put when Shopify's change, and you can see where your figure and Shopify's differ. ### Per-variant costs When a product's sizes or flavors cost different amounts to make, give each variant its own cost. Fully loaded margin ## Profit you can act on ### Fulfillment and shipping Per product, or as a store-wide default. ### Payment fees A percentage plus a flat fee per order, the way your payment provider charges them. ### Sales tax If your prices include tax, add the rate and margins are worked out on what you actually keep. ### Missing is never zero A product with no cost shows as missing, never as zero, so a gap in your data never passes for a perfect margin. ### The past stays put Past orders keep the cost you had when you sold them. A supplier price change doesn't rewrite last quarter's profit. Those same costs power [profit and margin reporting](/solutions/profit-margins) across Ordinary, and the [Offer Calculator](/blog/offer-profit-calculator-for-shopify-brands) uses them to show whether a promotion pays off before you run it. ## Available now Adding product costs is free on **every Ordinary plan**. Profit per product in Financials and the Offer Calculator are on the **Advanced plan**. [Connect your store](https://apps.shopify.com/ordinary-attribution-ab-testing) [Compare plans](/pricing) Keep reading ## More from the blog [October 16, 2026 Stop — it's losing: a clear call on A/B tests that won't recover Ordinary's A/B test results now tell Shopify brands when to stop a losing version, with the chance it still wins, and name the leader of overlapping tests.](/blog/stop-a-losing-test)[October 9, 2026 Landing-page angles: every version of a page, with what it earns See each landing-page angle and split-URL test arm as a row in Page Performance, with visits, orders, conversion rate, spend, CAC and ROAS per version.](/blog/landing-page-angles)[October 2, 2026 Reach rate: score homepage tests on where visitors go next Score homepage and landing-page A/B tests on how many visitors reach your product pages, and run several tests at once without them interfering.](/blog/ab-testing-reach-rate) ## See which products actually make you money. Connect your store and start from the costs you already keep in Shopify. [Connect your store](https://apps.shopify.com/ordinary-attribution-ab-testing)