> Source: https://tryordinary.com/blog/product-variants Products [All articles↗](/blog) # Product variants: what every size, colour and pack sells and earns October 23, 2026 ## Overview Most products come in sizes, colours or packs, and the one a shopper picks decides what the order is worth. A product total can't tell you which variant is doing the work. Ordinary now shows every product by variant: on each product's own page, in Unit Sales, and on every page in Page Performance. For margin from your own costs, see [product costs and profit](/blog/product-costs-and-profit-for-shopify-brands). The product page ## Everything about one product, for any date range ### Every number for your date range Open any product to see its units, revenue, orders and margin for the dates you've picked, next to the period before. Bermuda ShortsDemo data ### Which variants are selling See each variant's share of units, revenue and profit per order side by side, with a chart of its sales day by day, so you can see a size, colour or pack take over. Unit Sales splits products by variant too. Product variantsDemo data ### Where it sells and what it's bought with See which pages on your store sell the product and what it's most often bought with. ### Who comes back See how many first-time buyers of the product order again within 90 days. ### Prices, costs and margin Every variant's price, cost and margin in one table. Pricing and costsDemo data Page Performance ## Which variant each page really sells ### Which variant each page sells Open any page in Page Performance to see which variants its shoppers buy and what each one earns per visit. A bigger pack can raise your order value and still earn less from every visitor, so this is the number to decide on. Product variants on a pageDemo data ### By channel See whether shoppers from different channels choose different variants. Also in this release ## A/B tests judged on revenue ### A/B tests judged on revenue Every A/B test now gets a verdict based on what each version earns, so you know which one makes you more money, even on a store without huge traffic. ## Available now Product variant reporting is live on **every plan**, and so are the new A/B test verdicts. Margin and costs are on the **Advanced plan**. [Connect your store](https://apps.shopify.com/ordinary-attribution-ab-testing) [Compare plans](/pricing) Keep reading ## More from the blog [October 16, 2026 Stop — it's losing: a clear call on A/B tests that won't recover Ordinary's A/B test results now tell Shopify brands when to stop a losing version, with the chance it still wins, and name the leader of overlapping tests.](/blog/stop-a-losing-test)[October 9, 2026 Landing-page angles: every version of a page, with what it earns See each landing-page angle and split-URL test arm as a row in Page Performance, with visits, orders, conversion rate, spend, CAC and ROAS per version.](/blog/landing-page-angles)[October 2, 2026 Reach rate: score homepage tests on where visitors go next Score homepage and landing-page A/B tests on how many visitors reach your product pages, and run several tests at once without them interfering.](/blog/ab-testing-reach-rate) ## Know which variant is earning. Connect your Shopify store and see every product by variant: what it sells, where it sells, and what it earns. [Connect your store](https://apps.shopify.com/ordinary-attribution-ab-testing)