> Source: https://tryordinary.com/blog/revenue-by-region-for-shopify-brands/

# By region

See your revenue by country and U.S. state

June 2, 2026

## Overview

"Where are my best customers, and where is my growth actually coming
from?" usually means exporting orders to a spreadsheet. Ordinary now
breaks your revenue, orders, and customers down by country — and drills
into individual U.S. states — straight from the shipping addresses on
your Shopify orders.

What you see

## Your business, by place

### Revenue by country, at a glance

A Country view on your customers report — revenue, orders, and average order value per country, with your top regions surfaced.

### Drill into U.S. states

Go from country down to individual states to spot regional concentration, or markets you're under-serving.

### New vs. returning, by place

See where your new customers come from versus where your repeat business actually lives.

### No setup, works retroactively

Location comes straight from each order's shipping address — so it covers your whole order history with nothing to configure and no pixel to rely on.

## Available now

On **every Ordinary plan**.

## See where your growth is coming from.

Connect Shopify and break your revenue and customers down by country and U.S. state — straight from your order history.

[Connect your store →](https://apps.shopify.com/ordinary-attribution-ab-testing)    Keep reading

## More from the blog

[June 27, 2026See inside Performance Max: profit, demand, and product-level visibilityPerformance Max is Google's most opaque campaign type. Ordinary opens it up for Shopify brands — channel mix, brand vs. new demand, and product-level profit from your real costs.](/blog/performance-max-analysis)[June 16, 2026Every chart now shows you the period beforeEvery Ordinary chart now overlays the previous equal-length period behind the current one — so you read the trend and the comparison in a single glance.](/blog/period-over-period-charts-for-shopify-brands)[June 10, 2026Know which products will run out, and whenForecast when each product will run out — based on your recent sell-through over 7, 14, or 30 days — with real run-out dates and a ranked reorder list.](/blog/inventory-stockout-forecast-for-shopify-brands)
