> Source: https://tryordinary.com/compare/triple-whale-alternatives Compare · Triple Whale [All comparisons↗](/compare) # The Triple Whale alternative that tests the fix. Triple Whale tells you which ad worked. Ordinary also shows you why shoppers didn't buy and proves whether your change made money — in one Shopify app, reconciled to the cent, with the price on the page. [Get started free →](https://apps.shopify.com/ordinary-attribution-ab-testing) [See pricing](/pricing) At a glance ## The five questions that decide it. Both tools do multi-touch attribution for Shopify. The difference is everything around it: what you pay, what you sign, whether the numbers match your store, and whether you can act on what you find. Ordinary compared with Triple Whale Question | Ordinary | Triple Whale | Can you see the price before a sales call? | Yes. Free is $0, Starter from $99/mo, Advanced from $149/mo. | No. Paid plans are priced on annual GMV and quoted in a walkthrough. | Can you leave whenever you want? | Yes. Billed monthly on your Shopify bill; cancel from Shopify. | Paid plans are 12-month subscriptions. | Does revenue match Shopify? | To the cent, net of refunds the way Shopify counts them. | Not stated on their pricing page. | Can you test the fix in the same tool? | Yes. Native A/B tests, scored on real orders. | A/B testing isn't listed in their plans. | Can you see why shoppers didn't buy? | Yes. Session recordings with ranked friction findings. | Session recordings aren't listed in their plans. | Triple Whale details as of October 2026, from Triple Whale's public pricing page. Plans and features change — check their site for the current version. Why brands choose Ordinary ## A dashboard tells you what happened. Ordinary tells you what to change. Attribution answers "which channel?" and stops. Ordinary keeps going: it records how the shoppers that channel sent behave on your store, ranks what's stopping them, and runs the A/B test on your fix — scored on the orders it produced. - ### A/B testing, built in Test storefront changes against real, reconciled revenue — revenue per visitor, conversion rate, order value. One test on Free, unlimited from Starter. No second app, no second pixel. - ### Recordings that come with answers On Advanced, sessions are read for rage clicks, dead clicks and recurring friction. You get a ranked list of problems, each linked to the recordings and orders behind it. - ### Numbers that match Shopify Every figure reconciles to Shopify to the cent, net of refunds counted the way Shopify's own Sales report counts them. No reconciling your analytics against your store. - ### A price you can see, a plan you can leave Free is $0. Starter starts at $99/mo and Advanced at $149/mo, stepping up with store revenue — billed monthly through Shopify. No walkthrough, no 12-month term. The full breakdown ## Ordinary vs Triple Whale Ordinary compared with Triple Whale Feature | Ordinary | Triple Whale | Paid pricing | Published: Starter from $99/mo, Advanced from $149/mo, scaling with store revenue | Priced by annual GMV; paid plans are quoted via a walkthrough | Contract | Monthly, on your Shopify bill; change or cancel from Shopify | Paid plans are 12-month subscriptions, billed monthly or annually | Revenue matched to Shopify | Reconciled to the cent, net of refunds the way Shopify counts them | Not stated on their pricing page | A/B testing | Built in — one test on Free, unlimited on Starter and up, scored on real orders | Not listed | Session recordings | Advanced — with ranked friction findings, linked to orders | Not listed | Profit & product margins | Advanced — product costs, per-order costs, profit by channel | Product and business operations analysis on paid plans | Multi-touch attribution | Starter and up — first, last, linear and time-decay | Paid plans — all models, plus Total Impact Attribution | Cohorts & LTV | Advanced | Paid plans | AI | AI friction findings on session recordings; AI ad creative generation | Moby — chat, analytics, automations and actions on ad accounts (by plan) | Free plan | First-party pixel, revenue by channel, first & last click, one A/B test, 30 days of history, 1 seat | First & last click, 12 months of data, 10 users, Moby AI to explore | Team seats | 1 on Free, 5 on Starter, unlimited on Advanced | 10 on Free, unlimited on paid plans | Integrations | Meta, Google Ads, Amazon, Klaviyo, GA4, PostHog | 60+ pre-built integrations | Store platforms | Shopify | Shopify, WooCommerce, BigCommerce, plus custom connections (e.g. Magento, Salesforce Commerce Cloud) | Marketing mix modeling & incrementality | — | Enterprise (Compass), or as an add-on | Triple Whale details as of October 2026, from Triple Whale's public pricing and integrations pages. “Not listed” means not shown in their plan comparison. Plans and features change — check their site for the current version. The verdict ## For a Shopify brand, Ordinary does more of the job. If you sell on Shopify and want to know what's working, why shoppers aren't buying, and whether your next change made money, Ordinary covers all three in one app — for a price you can see today and a plan you can cancel next month. ### Choose Triple Whale if: - You also sell on WooCommerce or BigCommerce. - You're buying Enterprise specifically for marketing mix modeling and incrementality testing. - You'd rather an AI agent take actions in your ad accounts than test changes on your store. - A walkthrough to learn the price and a 12-month term both work for you. ## Frequently asked How much does Triple Whale cost? + As of October 2026, Triple Whale has a Free plan and three paid plans — Foundation, Automate and Enterprise. Paid plans are priced on your annual GMV and the package you pick, and the pricing page routes them to a walkthrough rather than listing dollar amounts. Their FAQ describes paid plans as 12-month subscriptions, billed monthly or annually. Ordinary publishes its prices: Free is $0, Starter starts at $99/mo and Advanced at $149/mo, scaling with store revenue, billed monthly through Shopify. What's the main difference between Ordinary and Triple Whale? + Triple Whale is built around attribution dashboards and an AI agent. Ordinary goes past the dashboard: the same Shopify app that tells you which channel worked also records how shoppers use your store and runs the A/B test on the change you make next, scored on the orders it produced. Revenue reconciles to Shopify to the cent, and the price is on the page. What would I need alongside Triple Whale to match Ordinary? + Triple Whale's plan comparison doesn't list A/B testing or session recordings, so you'd add a separate testing app and a separate session-recording tool — each with its own pixel, contract and version of your revenue. Ordinary does all three from one install and one set of numbers. When is Triple Whale the better choice? + If you sell on WooCommerce or BigCommerce as well as Shopify, or you're buying Enterprise specifically for marketing mix modeling and incrementality testing. Ordinary is Shopify-only and doesn't do MMM. Can I try Ordinary without talking to sales? + Yes. Install it from the Shopify App Store and start on the Free plan — no credit card. Stores on Free can also try Advanced free for 30 days, once, with no charge. Does Ordinary work outside Shopify? + No. Ordinary is built only for Shopify stores. It installs as a Shopify app and reads orders, refunds and customers straight from your store, which is how its numbers match Shopify's. ## Find out what's working. Then prove what to change. Install free from the Shopify App Store — no sales call, no credit card. Add A/B tests and session recordings when you need them. [Get started free](https://apps.shopify.com/ordinary-attribution-ab-testing)