> Source: https://tryordinary.com/integrations/ga4/

# GA4 integration for Shopify

The GA4 work you've already done — surfaced where you sell.

Custom events. Goals. Channel groupings. The behavioural signals you've invested in setting up — visible in the same dashboards as your Shopify orders and Meta spend.

[Get started →](https://app.tryordinary.com/sign-up) [See all integrations](/integrations)

## What flows in

- ### Your custom events and goals  Newsletter signups, video plays, blog reads, custom conversion events — alongside the order data they ultimately drive.

- ### Channel groupings  Direct, Organic Search, Paid Search, Organic Social, Paid Social, Email, Referral. Compared side-by-side with Ordinary's pixel-derived channels — the easy way to spot mistagged traffic.

- ### Engagement and bounce  Session-level engagement, bounce rate, and pageview counts. As an overlay on Ordinary's revenue trends — useful for catching content slumps before they show up in sales.

## What GA4 doesn't replace

Ordinary's first-party pixel is the source of truth for
sessions and attribution — not GA4. GA4's session counts will
usually disagree with Ordinary's (different definitions,
different bot filters, Google's sampling) and that's the
expected outcome. We never average them or split the
difference.

GA4 is here for what GA4 is uniquely good at: the custom
events and audiences you've already built. We bring those
next to commerce.

## GA4 events, alongside Shopify orders.

Sign in with the Google account that owns your property. History pulls in the background.

[Get started →](https://app.tryordinary.com/sign-up)