> Source: https://tryordinary.com/solutions/google-ads-attribution/

# Google Ads attribution for Shopify

Know which ad actually earned the order — YouTube, Search, or the Meta retarget.

Google's report says Google did it. Meta's report says Meta did it. Your bank only saw one order. Ordinary joins the three views into one — so you stop double-counting credit and start seeing the path that actually closed the sale.

[Get started →](https://apps.shopify.com/ordinary-attribution-ab-testing) [See all solutions](/solutions)         Double-counted credit

## The problem

Every ad platform takes credit for the conversion. Google
counts the click that landed on your product page. Meta
counts the retargeting click two days later. Both report a
purchase. Your store recorded one order. You're left
guessing which channel actually moved the buyer — and
usually overspending on the one that's last in line, because
last-touch is the only model where the math kind of works.

The product

## What Ordinary shows you

- ### Every Google click that became an order  Search, Shopping, YouTube, Performance Max — every click with a Google identifier on it, joined to the order it actually produced. Per campaign, per ad group, per keyword.

- ### Side by side with Meta  Same view, same date range, same orders. So when a shopper saw your YouTube spot, then clicked a Meta ad, then bought — the touchpoint chain shows up as one journey, not two competing claims.

- ### Four attribution models, switchable  First-touch, last-touch, linear, time-decay. Switch between them with one click and watch your channel mix re-shuffle. Decide which lens matches your business — don't let the ad platform decide for you.

- ### Ordinary's number, not Google's  Google's conversion count keeps adjusting for two weeks. Ordinary's locks the moment the order ships. Use Google's number to compare campaigns inside Google. Use Ordinary's to know what to actually pay back.

The difference

## Why this isn't what your other reporting tool does

Most tools "support Google" by importing Google's own
conversion numbers and showing them next to Meta's own
conversion numbers. That's not joining the data — that's
stacking two different scoreboards next to each other.

Ordinary's first-party pixel sees the Google click identifier
the moment a shopper lands on your store, watches them
through the funnel, and writes the link the moment they
check out. Same for Meta's identifier. Same for the rest.
One identity, one conversion, one source of truth — yours.

Related

## Pairs with

- [### Google Ads cohort & LTV Once attribution is honest, the next question is whether the customers a campaign acquired are actually worth the spend. Same first-party join, applied to the second purchase and beyond. Learn more →](/solutions/google-ads-cohort-ltv)
- [### Meta ad analytics The Meta side of the same view: creative library, placement breakdown, demographic breakdown, conversion gap. Side-by-side with Google in the dashboard. Learn more →](/solutions/meta-analytics)
- [### Multi-touch attribution The hub view across every channel — first-touch, last-touch, linear, time-decay. Switch lenses with one click. Learn more →](/solutions/attribution)
- [### Google Ads integration The full integration overview: spend, performance, creative, breakdowns, and exactly what Ordinary reads and writes in your Google account. Learn more →](/integrations/google-ads)

## See where the next dollar should go.

Connect Google Ads in two minutes. The first attribution report fills in within the hour.

[Get started →](https://apps.shopify.com/ordinary-attribution-ab-testing)