> Source: https://tryordinary.com/solutions/meta-analytics/

# Meta ad analytics for Shopify

Stop running Meta ads in the dark.

Campaign ROAS is one number hiding ten different stories. See exactly which creative is pulling weight, which placements are bleeding, which audiences are buying — and which campaigns are actually building a customer base, not just churning through ad budget.

[Connect your store →](https://apps.shopify.com/ordinary-attribution-ab-testing) [Meta integration](/integrations/meta)         The problem

## Ads Manager tells you what spent. Not what worked.

You can see a campaign cost $4,000 and produced an 1.8x ROAS.
You can't easily see that one ad set carried it, that Reels
delivered four times the orders of Feed, that 80% of buyers
were in one age bucket, or that half your "wins" never came
back for a second order. Meta's reporting wasn't built to
answer those questions. Ordinary's was.

Inside your Meta ads

## Six surfaces, all on one page per campaign.

- ### Your full creative library, sortable by what works  Every running ad in one place — thumbnail, copy, and real performance attached. Sort by ROAS, find the headline + image combinations carrying the campaign, and spot the ones quietly burning budget.

- ### Placement breakdown — Feed vs Reels vs Audience Network  Campaign ROAS hides huge per-placement variance. See where Meta is actually spending your money. Reels might be carrying the campaign while Audience Network bleeds.

- ### Demographic breakdown — age and gender  Sanity-check that your campaign is reaching the audience you targeted. Find the pockets that over-convert — and the ones soaking up spend with no orders.

- ### Cohort & LTV per campaign  Did this campaign bring in one-and-done buyers, or repeat customers? Group every customer the campaign acquired by their first-purchase month and watch them pay back forward.

- ### Conversion-gap chart  Side-by-side: what Meta says you got, vs what your store actually saw. Visualize how inflated Ads Manager has been each week, per campaign — so you stop trusting numbers that don't match your bank account.

- ### Conversions API health diagnostic  See your ranked Purchase events, confirm Meta has Purchase prioritized correctly, and catch mismatches between what you're sending and what Meta has set up — before they cost you a week of spend.

Worked example

## The campaign that "worked" — until you looked six months out.

Two campaigns both hit 2.4x ROAS in their first month. Look
at the cohort chart per campaign and one is full of customers
who came back twice in the next 90 days, paying back to 4.1x.
The other never gets a second order. Same headline ROAS, very
different businesses underneath. Ordinary makes that visible
in two clicks instead of three weeks.

The difference

## Why this is different from the dashboard you're already paying for.

- ### Honest performance plus honest creative  Other reporting tools mostly resell Meta's numbers back to you. Ordinary's first-party pixel sees your real conversions, and our deep Meta ingest sees what was actually in front of your customers — copy, image, placement, audience. Both layers, side by side.

- ### AI creative analysis grounded in YOUR ads  Generic AI tools don't know your account. Ordinary does. The same library that powers your reporting also powers "which copy patterns do my best ads share" — and feeds the AI creative generator on Advanced and higher.

- ### An audit trail that survives ad-account cleanup  Archive a campaign in Meta and the timeline goes with it. Ordinary keeps the configuration history — every budget bump, audience edit, optimization-goal switch — so the post-mortem is still possible six months later.

Related

## Pairs with

- [### Meta Conversions API Recover the 30–40% of conversions iOS and ad blockers hide from Meta — so the analytics on this page reflect your real performance. Learn more →](/solutions/meta-capi)
- [### AI ad creative Use what's working in the creative library to brief the next round. Brief once, get every variant, push approved drafts to Meta. Learn more →](/solutions/creatives)
- [### Multi-touch attribution See where Meta sits in the chain of channels that earned you each order — not just last-click. Learn more →](/solutions/attribution)
- [### Google Ads, on the same page Same first-party join applied to your Google clicks — so Meta and Google stop fighting for credit on the same order. Learn more →](/solutions/google-ads-attribution)

Plans & setup

## Access

Meta deep analytics is included on Starter and higher with a
connected Meta Ads account. The first 90 days of insights,
creative, and configuration populate within 10–20 minutes of
connecting; deeper history fills in automatically in the
background. Track progress on Settings → Sync status.

## See what's actually working in your Meta ads.

Connect Meta in two minutes. Your first dashboard view fills in while you keep working.

[Connect your store →](https://apps.shopify.com/ordinary-attribution-ab-testing)