Integration · Meta Ads
Your Meta ads next to your Shopify revenue.
See spend, performance, and creative for Facebook, Instagram, Reels, and Audience Network in the same dashboard as your store. Plus: get back the 30–40% of conversions iOS and ad blockers hide from Ads Manager.
What you'll see, the moment it's connected
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Spend by campaign
What you spent today, this week, this month — broken out by campaign, ad set, and ad. Sortable, filterable, in your currency.
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Real ROAS, not Meta's version
Meta's ROAS is generous. Ordinary cross-references Meta spend against orders our first-party pixel actually observed — so you see the conservative number that matches your Shopify revenue.
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Creative you can act on
Every running ad's thumbnail, with per-ad performance attached. Generate variants without leaving the dashboard and push approved drafts back to Meta.
And recover the conversions Meta can't see
The same connection turns on server-side conversion forwarding. Every Shopify purchase gets reported back to Meta from your own server — privacy-preserving, deduplicated against your browser pixel — so the campaigns iOS and ad blockers were starving come back into focus.
Brands typically recover 30–40% of their reported conversions, with measurable improvements in Meta's own optimization. More on how it works →
What Ordinary will never do with your Meta account
Connecting Meta gives Ordinary read access to ad performance and the ability to stage creative drafts for your review. That is the entire surface. We don't make changes you didn't ask for.
- Never edits, pauses, or starts a live campaign.
- Never changes ad-set budgets, bids, or targeting.
- Never creates custom audiences from your customer data.
- Never publishes a creative without you clicking publish.
- Never reads or touches another business's ad account.
Why Ordinary's numbers and Meta's won't agree exactly
Expected. Meta counts view-throughs and cross-device attribution that the browser pixel can't actually observe. Ordinary stays on the conservative side: spend from Meta, orders from your real customers. Use Meta's number to compare campaigns to each other; use Ordinary's to know what's actually paying back.
Connect Meta in two minutes.
Sign in with Facebook, pick the ad account, and the first sync runs in the background while you keep working.