Attribution & A/B testing for Shopify brands

Know what works. Fix what doesn't.

One place to understand how your Shopify store actually performs — your funnel, your products, your customers, your channels — and act on what you find. No more piecing it together from five dashboards that don't agree.

Connect your store See pricing

Free to start on any Shopify store. No card required.

Reconciled to Shopify — to the cent

Sees the 20–30% ad blockers hide

Four attribution models

Live in under five minutes

The data problem

Why your dashboards never agree.

Shopify says one number. GA4 says another. Meta says a third. None of them match. You're not imagining it — most analytics tools quietly disagree with Shopify by 5–15%, miss a third of your shoppers to ad blockers, and drift week to week. Ordinary fixes the data first, so every answer downstream is real.

Shopify

$48,219.32

What your store actually made

GA4 says

$45,907.18

−4.8% — ad blockers, iOS, consent gaps

Meta says

$51,440.87

+6.7% — double-counted conversions

With Ordinary: one number, matched to the cent Illustrative figures.

See the 20–30% of shoppers Shopify Analytics misses

Ad blockers, iOS privacy, and ITP cookie expiry hide roughly a quarter of real shoppers from Shopify's own tracking — and a third from most other analytics tools. Ordinary's first-party pixel sees them all, meaning the campaigns you thought were broken might be working all along.

Stop quarter-close panic

When Shopify says you made $48,219.32, Ordinary says $48,219.32. Tips, refunds, fees, discounts — accounted for, every day, every line. Your accountant and your dashboard finally agree.

Stop cutting profitable campaigns

Meta hides 30–40% of your real ad conversions thanks to iOS and ad blockers. Ordinary feeds those conversions back so your campaigns finally show their true ROAS — and your budget stops getting cut on the ones that were working. How it works →

The product

What "knowing what works" actually looks like.

It's not one number. It's seeing where every dollar of revenue came from, where shoppers fell out before converting, who's coming back, and what to ship next — all stitched together. Ordinary breaks it into three views, all on the same data.

Performance

Pinpoint exactly where you're winning — and where you're losing.

See your full conversion funnel — site-wide and per product — so you can find the exact step where shoppers fall off, and fix it. Drill into product-level performance to spot what's actually selling vs. what's just sitting in the catalog. Then trace every order back to the channel that earned it, four different ways, so you stop overspending on what isn't working.

  • See where shoppers drop off your funnel — site-wide or per product
  • Find the products quietly dragging your store average down
  • Trace every order back to the channel that earned it
  • Compare day-over-day with weekend dips smoothed out
How multi-touch attribution works

Customers

Reach customers before they slip away — not after.

Most stores find out a customer churned when they look at quarterly cohorts. By then it's too late. Ordinary sorts every customer into a lifecycle stage you can act on today: new, due to reorder, lapsing, gone. The replenishment window — the highest-ROI segment most stores under-touch — is finally visible while there's still time to win them back.

  • Catch customers in the replenishment window — before they're gone
  • See whether your campaigns bring in customers who actually stick
  • Surface your top spenders for VIP campaigns and referral asks
  • Know whether a discount really pays back, with your real retention data
How customer analytics works

Creative

Make better ads using the data telling you what works.

Pulling performance data, briefing a designer, generating mockups, exporting variants, uploading to Ads Manager — five tabs, three tools, two days. Ordinary collapses it to one screen. Brief once, get every aspect ratio you need, push approved drafts to Meta. Every creative remembers how it actually performed so the next round is smarter.

  • Brief once, get every aspect ratio your ads need
  • Pay AI providers directly — no Ordinary markup
  • Push approved drafts to Meta without leaving the dashboard
  • Every creative remembers its real-world spend, ROAS, and CTR
How AI ad creative works

Inside your Meta ads

Campaign ROAS is one number hiding ten different stories.

See exactly which creative is pulling weight, which placements are bleeding, which audiences are buying — and which campaigns are actually building a customer base, not just churning ad budget.

  • Your creative library, sortable

    Every running ad — thumbnail, copy, performance attached. Sort by ROAS to see which copy + image combinations are carrying the campaign.

  • Placement & demographic breakdown

    Reels vs Feed vs Audience Network. Age and gender. Spot the placements bleeding budget and the audiences quietly over-converting.

  • Cohort & LTV per campaign

    Did this campaign acquire repeat customers, or one-and-done buyers? See the answer six months out, not just the first-week ROAS.

See everything inside your Meta ads

Offer Calculator

Should you run that 25% off?

Type in the discount and your costs. The calculator pulls your store's real customer retention data — not industry averages, not flat assumptions — to tell you whether the campaign actually pays back. Green means ship it. Red means rethink.

Other discount calculators assume every customer is a repeat customer. Yours probably isn't. The math should reflect that, and Ordinary's does.

Discount 25%
First-order margin −$4.20
Expected repeat revenue $87.40
CAC recovery order #2
Verdict Profitable

Illustrative. Your numbers reflect your store's actual COGS, CAC, and retention curve.

Integrations

Stop tab-juggling.

Connect the platforms you already pay for. Ordinary stitches them together against your Shopify revenue — so you stop opening five dashboards to answer one question.

Shopify

Real-time orders, full history, and a pixel ad blockers can't kill

Meta Ads

Real ROAS, your full creative library, and the conversions Meta missed

Google Ads

Search, Shopping, YouTube, PMax — joined to your real Shopify orders

Amazon

Your whole Amazon business, next to your Shopify revenue

Google Analytics 4

The events you've built in GA4, where you make spending decisions

PostHog

Product-usage signals from before checkout — and after the order
See all integrations

Privacy & compliance

Privacy that holds up wherever your customers shop from.

Ordinary defaults to the strictest privacy posture in regions that require it (Europe, the UK, Switzerland, Brazil) and a more permissive one elsewhere — automatically, based on the visitor's location, with no setup required from you. Customer data we forward to Meta goes to your own ad account only — never pooled across stores, never resold.

Full details in the privacy policy and our data deletion process.

Built by operators

We run Ordinary on our own brands every day.

Ordinary is operated by Rendr — a conversion rate optimization (CRO) agency with over a decade running paid acquisition for Shopify brands and 20 years of software experience behind the tooling. Every feature here exists because we needed it on a real client engagement and the tool we were paying for couldn't do it. If something feels off in the dashboard, we hit it before you do.

Questions about a deployment or the roadmap? Reach us at hello@tryordinary.com.

Pricing scales with your store. Not your seat count.

Start free on any Shopify store — full attribution, store-wide funnel, real customer journeys. Paid tiers add multi-channel models, cohort retention, and creative tools when you're ready. Billed monthly; your plan scales with your store's revenue.

See full pricing

Stop guessing.
Start fixing.

Connect Shopify and Meta in under five minutes. The dashboard lights up the moment your first shopper lands.

Connect your store