Give your next idea room to take shape.
Start with a campaign brief. Explore ad images and copy, refine the formats you need, and send a reviewed creative to Meta as a paused draft.
Creative studio is available on Advanced and above. Provider usage is billed separately.
A clear brief.
A few directions.
Your final call.
Format illustration Generate variations from a selected creative. Review each before use.
01 / Build the brief
The direction comes
from you.
Give the model the context a good creative partner would ask for: the goal, the action you want someone to take, and the brand behind the message.
- THE OBJECTIVE
What should this ad do?
Set a campaign goal and target action. Add an angle to make the message more specific.
- THE CONTEXT
What should it feel like?
Bring your brand guidelines, catalogue product, reference images and additional instructions into the brief.
- THE EXPLORATION
Which direction is worth keeping?
Generate one to five variations. Open a result to inspect the image, copy and prompt, then reuse the brief when you want to explore further.
02 / Choose your model
The right tool
for the brief.
Choose from the image models available in Creative studio. Use your own Google, OpenAI or xAI key, with generation billed directly by the provider.
Ordinary records each generation's cost. You can compare creative directions with the spend in view.
Read the Creative studio guide
The model selector in the real brief form. Each provider uses the API key you have connected.
Full viewSwipe or scroll to explore. Use arrow keys when focused.
03 / Review and deliver
A draft is the beginning.
You decide what runs.
Open a creative to review its full image, generated copy and prompt details. Make portrait or landscape variations, download the asset, or prepare a draft for Meta.
- 01
Review the result
Move through the creative grid, check the details and choose the version you want to take forward.
- 02
Prepare the placement
Choose the Meta campaign, ad set and Facebook Page. Review the headline, primary text, call to action and destination.
- 03
Publish in Meta
Ordinary creates a paused draft ad. Review and publish it yourself in Meta Ads Manager when it is ready.
A connected Meta account is required to create a Meta draft. Generated assets remain available to download.
04 / Good to know
A few practical details.
The models generate. Your team reviews the message, accuracy and brand fit.
What does generation cost?
Usage is billed by the AI provider through your own API key, separately from your Ordinary plan. The cost depends on the provider and model; Ordinary records each generation's cost.
Do I need every provider's API key?
Only the key for your selected image provider is required. Ad copy uses Google AI and is skipped if you have not connected that key.
Who on my team can use it?
Creative studio is available on Advanced and above, for users with the Creatives user role or Org Admin access. Reports-only users do not have access to the studio.
Where do I see ad performance?
Creative studio holds the assets you generate. Reporting for ads running in Meta lives in each Meta campaign's Ads tab, where you can compare creative performance.
Bring a better brief to your next campaign.
Keep your creative workflow close to the performance data that gives it direction.
Connect your store