Ordinary / ProductMeta Conversions API

Your Meta connection. Clearly explained.

Bring Meta campaign performance alongside your Shopify orders. See what is available through the connection, and understand the current status of purchase-event delivery.

Meta reporting starts on Starter. Ordinary CAPI purchase delivery is currently unavailable.
Meta reporting

Campaigns → Ordinary

Bring spend, campaign performance and creative reporting into your analysis.

Available on Starter and above
Conversions API purchase delivery

Ordinary → Meta

Purchase-event delivery through Ordinary is currently unavailable. Connecting an account does not activate it.

Currently unavailable

Two directions.
Different jobs.

Reading ad performance and sending purchase events are separate capabilities. A connected Meta account gives Ordinary access to reporting; it is not confirmation that Ordinary is delivering purchase events.

Your existing Shopify and Meta setup remains the place to check purchase-event delivery.

Review your event sources in Meta Events Manager. Ordinary does not currently add its own CAPI purchase-event delivery, and this connection should not be treated as a replacement for your existing setup.

Explore available Meta reporting

Make sure the right
account is connected.

Connect from Settings → Meta, approve access, and check the business, ad account, Page and pixel shown in your connection details.

  1. 01 / Connect

    Use the account that manages your ads

    Your Facebook user needs access to the business and ad account running campaigns for the store.

  2. 02 / Check

    Review the selected account

    Ordinary connects the first accessible ad account. Check it carefully and contact support if it is not the one you need.

Meta connection cardProduct screenshot
The Meta integration card showing Connected and a Configure link.

Connected describes account access. It does not indicate active CAPI purchase delivery through Ordinary.

Full view

Swipe or scroll to explore. Use arrow keys when focused.

One Meta ad account is supported per Shopify store. Recent data arrives first; older history fills in behind it. Follow progress in Settings → Sync Status.

Know what changes
when you connect.

Talk to support
Does connecting Meta turn campaigns on?

No. The reporting connection reads campaign performance. Creative studio can create paused draft ads when you explicitly use that workflow; publication happens in Meta Ads Manager.

Will Ordinary and Ads Manager show the same ROAS?

Not necessarily. Ordinary's observed attribution and Meta's reporting can use different touchpoints and windows. Compare the definitions alongside the results.

What does “Reconnect required” mean?

Meta access may have expired or been revoked. Reconnect from Settings → Meta and approve access so reporting can resume.

Where are the data-handling details?

See our Privacy Policy and Data Processing Agreement. You can disconnect Meta from Settings → Meta.

Start with a clearer view of Meta performance.

Connect your store and compare campaign spend with the orders and revenue observed by Ordinary.

Connect your store