Integration · PostHog
Product-analytics signals, next to commerce.
The pre-checkout product interactions and post-purchase account activity your storefront pixel can't see — surfaced in Ordinary alongside Shopify orders and first-party attribution.
Why connect PostHog
Ordinary's pixel covers the storefront — sessions, product views, cart, checkout, orders. PostHog typically covers what the storefront pixel can't:
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Pre-checkout interactions
Content engagement, video plays, configurator usage — signals from before the buying decision was made.
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Post-purchase activity
What happens in your customer account or app after the order — re-engagement signals invisible to a storefront pixel.
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Cross-device journeys
PostHog's identity stitching links a customer's mobile and desktop visits — handy for products with long consideration windows.
What PostHog doesn't replace
Ordinary's first-party pixel is the source of truth for sessions and attribution. PostHog session counts will usually differ — different definitions, different bot filtering — and that's expected. We never average them or split the difference. PostHog is here for what PostHog is uniquely good at; commerce stays with the pixel.
Product analytics meets commerce.
Connect with a PostHog API key. History pulls in the background.