Solution · AI creatives

Stop briefing creatives that flop.

See exactly which ads are working, generate new variants right where the performance data lives, and push approved drafts straight to Meta. The whole creative loop in one screen — instead of five tabs across three tools.

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The creative loop most stores live with is broken.

Pull last week's performance from Meta. Open Slack, brief a designer. Wait. Get mockups. Ask for variants in three more aspect ratios. Wait. Export, name the files, upload to Ads Manager. Three days later you've shipped one ad set. Then you start over for the next test. Ordinary collapses all of that into one workspace, with the data right there.

The right tool for each kind of brief.

Cheap-and-fast when you're testing dozens of angles. Top-tier quality when you're cutting a hero image. Photoreal with readable on-image text when ad copy is the asset. Ordinary supports the leading image models from Google and OpenAI; pick the one that fits the brief.

  1. Google

    Gemini 2.5 Flash

    Cheapest, fast, great default for high-volume variant testing.

  2. Google

    Gemini 3 Pro

    Highest quality on the Gemini side. Slower, pricier, ship-ready output.

  3. OpenAI

    GPT Image 2

    Photoreal output and strong on-image text — for ads where copy is the asset.

Pay only what the AI providers charge. Nothing extra to us.

Most creative tools mark up the AI compute they sell you, often 3–5x the underlying provider cost. Ordinary doesn't. You connect your own AI account and pay providers directly at their list prices. We track every generation's cost so you can audit spend later — and never see a cent of it.

How it works

  1. Step 1

    Brief once

    Campaign goal, target CTA, ad angle, optional reference images. Pick a format and an AI model.

  2. Step 2

    Get every variant you need

    From a single brief, generate every aspect ratio you need — square, portrait, landscape — in the same style. No re-prompting.

  3. Step 3

    Push approved drafts to Meta

    One click sends approved drafts straight to Meta as drafts, ready for your final review there. No exporting, no uploading.

Every creative remembers how it actually performed.

Once an ad goes live on Meta, its spend, ROAS, and CTR show up right next to the creative in Ordinary — alongside the brief you wrote, the angle you picked, and the model you used. The next time you brief a variant, you're working from real evidence about what's working, not gut feel.

Pulling spend + ROAS depends on the Meta Ads integration being connected, and the first-party attribution layer is what tells you whether the underlying customer actually paid back.

Access

Available on Starter and higher. Per-seat permissions are role-gated — give the Creatives role to designers and marketers; reports-only users don't see the workspace in the left nav.

Stop tab-juggling between Figma, Midjourney, and Ads Manager.

One brief, one workspace, one push to Meta.

Get started