Blog
Updates & playbooks
What we're shipping, and how to get more out of your ad spend — for Shopify brands that want to measure the truth.
-
See inside Performance Max: profit, demand, and product-level visibility
Performance Max is Google's most opaque campaign type. Ordinary opens it up for Shopify brands — channel mix, brand vs. new demand, and product-level profit from your real costs.
Read more -
Every chart now shows you the period before
Every Ordinary chart now overlays the previous equal-length period behind the current one — so you read the trend and the comparison in a single glance.
Read more -
Know which products will run out, and when
Forecast when each product will run out — based on your recent sell-through over 7, 14, or 30 days — with real run-out dates and a ranked reorder list.
Read more -
See your revenue by country and U.S. state
Break down your revenue, orders, and customers by country — and drill into individual U.S. states — straight from the shipping addresses on your Shopify orders.
Read more -
Every channel's true ROAS, spend share, and trend — on one page
See every marketing channel on one page — attributed revenue, ad spend, blended ROAS, and AOV side by side, with spend-vs-revenue share and period-over-period trends.
Read more -
A/B test results that speak revenue, not p-values
See which A/B test variant wins on revenue per visitor — in plain English, with a “too early or call it” verdict — auto-detected from the testing tools you already run.
Read more -
Your Klaviyo email and flow performance, now in Ordinary
See your Klaviyo email and SMS campaigns and flows — revenue, opens, clicks — reported inside Ordinary, next to the store orders they drove.
Read more -
Your Google Ads, reported next to everything else
Report your Google Ads — Search, Shopping, Performance Max, and more — right beside your Meta spend and Shopify orders, so your paid channels are finally comparable.
Read more -
Your storefront conversion, kept separate from subscription reorders
Subscription reorders never touch your storefront. Ordinary's funnel keeps them separate from new orders — with per-step conversion trends and an opt-in whole-picture toggle.
Read more -
Every number ties out to its source — to the cent
Ordinary reconciles every number to its source — revenue to Shopify, ad spend to Meta and Google, email to Klaviyo — re-checked daily so your dashboard always ties out.
Read more -
Model the profit on any offer before you commit
Model the real profit of any Shopify offer — discount, free shipping, or bundle — from your own costs. See margin, contribution profit, and break-even before you commit.
Read more