Solution · Meta ad analytics

Stop running Meta ads in the dark.

Campaign ROAS is one number hiding ten different stories. See exactly which creative is pulling weight, which placements are bleeding, which audiences are buying — and which campaigns are actually building a customer base, not just churning through ad budget.

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Ads Manager tells you what spent. Not what worked.

You can see a campaign cost $4,000 and produced an 1.8x ROAS. You can't easily see that one ad set carried it, that Reels delivered four times the orders of Feed, that 80% of buyers were in one age bucket, or that half your "wins" never came back for a second order. Meta's reporting wasn't built to answer those questions. Ordinary's was.

Six surfaces, all on one page per campaign.

  • Your full creative library, sortable by what works

    Every running ad in one place — thumbnail, copy, and real performance attached. Sort by ROAS, find the headline + image combinations carrying the campaign, and spot the ones quietly burning budget.

  • Placement breakdown — Feed vs Reels vs Audience Network

    Campaign ROAS hides huge per-placement variance. See where Meta is actually spending your money. Reels might be carrying the campaign while Audience Network bleeds.

  • Demographic breakdown — age and gender

    Sanity-check that your campaign is reaching the audience you targeted. Find the pockets that over-convert — and the ones soaking up spend with no orders.

  • Cohort & LTV per campaign

    Did this campaign bring in one-and-done buyers, or repeat customers? Group every customer the campaign acquired by their first-purchase month and watch them pay back forward.

  • Conversion-gap chart

    Side-by-side: what Meta says you got, vs what your store actually saw. Visualize how inflated Ads Manager has been each week, per campaign — so you stop trusting numbers that don't match your bank account.

  • Conversions API health diagnostic

    See your ranked Purchase events, confirm Meta has Purchase prioritized correctly, and catch mismatches between what you're sending and what Meta has set up — before they cost you a week of spend.

Worked example

The campaign that "worked" — until you looked six months out.

Two campaigns both hit 2.4x ROAS in their first month. Look at the cohort chart per campaign and one is full of customers who came back twice in the next 90 days, paying back to 4.1x. The other never gets a second order. Same headline ROAS, very different businesses underneath. Ordinary makes that visible in two clicks instead of three weeks.

Why this is different from the dashboard you're already paying for.

  • Honest performance plus honest creative

    Other reporting tools mostly resell Meta's numbers back to you. Ordinary's first-party pixel sees your real conversions, and our deep Meta ingest sees what was actually in front of your customers — copy, image, placement, audience. Both layers, side by side.

  • AI creative analysis grounded in YOUR ads

    Generic AI tools don't know your account. Ordinary does. The same library that powers your reporting also powers "which copy patterns do my best ads share" — and feeds the AI creative generator on Advanced and higher.

  • An audit trail that survives ad-account cleanup

    Archive a campaign in Meta and the timeline goes with it. Ordinary keeps the configuration history — every budget bump, audience edit, optimization-goal switch — so the post-mortem is still possible six months later.

Pairs with

Access

Meta deep analytics is included on Starter and higher with a connected Meta Ads account. The first 90 days of insights, creative, and configuration populate within 10–20 minutes of connecting; deeper history fills in automatically in the background. Track progress on Settings → Sync status.

See what's actually working in your Meta ads.

Connect Meta in two minutes. Your first dashboard view fills in while you keep working.

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