Overview
Performance Max is Google's most automated campaign type — and its most opaque. One budget gets spread across Search, Shopping, YouTube, Display and Gmail, and the native reporting gives you a single ROAS number with almost no view into what's underneath it.
Ordinary's new Performance Max analysis view gives Shopify merchants that view back. We built it on the PMax analysis framework popularized by Google Ads expert Mike Rhodes — five lenses that turn PMax from a black box into something you can actually steer — rendered in Ordinary's own dashboards and tied directly to your store's revenue and costs.
What you see
Five lenses on Performance Max
New demand vs. brand harvesting
Performance Max often earns much of its reported return from shoppers already searching your brand. Ordinary splits brand from genuinely new, non-brand demand — so you can judge whether a campaign is growing the business or re-counting customers you already had.
Channel mix and the Shopping benchmark
See how each campaign's spend distributes across channels, with a benchmark that highlights when budget is drifting away from Shopping toward lower-intent placements.
A product matrix that sorts the catalog
Every product is grouped from profit-drivers to the long zero-conversion tail, so the concentration story — a few SKUs carrying most of the value — is obvious at a glance.
Profit and POAS, from your real costs
Add cost-per-item in Shopify and Ordinary reports estimated profit and profit-on-ad-spend at the product level. ROAS can flatter a product that loses money after costs; profit doesn't.
An account-level overview
Compare every Performance Max campaign's channel mix and demand split together, so the campaign that's leaking budget stands out immediately.
Available now
The Performance Max view is live on the Starter plan and above for every merchant with Google Ads connected.
Hat-tip to Mike Rhodes and the 8020 team, whose PMax frameworks shaped this view — and to Alex McAfee at Fast and Light, who suggested we build it.