Compare · Lucky Orange

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Lucky Orange records the session. Ordinary proves the fix.

Recordings linked to the orders they produced and ranked by friction — next to the attribution and A/B tests that turn what you watch into revenue.

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At a glance

The five questions that decide it.

Both tools record sessions on Shopify. The question is what you can do with what you see: tie it to an order, find the problem without watching hundreds of replays, and prove the fix made money.

Ordinary compared with Lucky Orange
Question Ordinary Lucky Orange
Do recordings link to the order they produced? Yes — sessions link to their Shopify orders, and orders to the visit behind them. Segment visitors by cart value and traffic source.
Is friction found for you? Yes — a ranked list of findings, each backed by recordings. Discovery AI answers the questions you ask it.
Can you see which channel is paying off? Yes — channel revenue on every plan, multi-touch from Starter. Marketing attribution isn't listed.
Can you test the fix in the same tool? Yes — native A/B tests scored on real orders, one on Free. Through the Optimizely integration.
Does revenue match Shopify? To the cent, net of refunds the way Shopify counts them. Not listed.

Lucky Orange details as of October 2026, from Lucky Orange's public pricing, home and Shopify integration pages. Plans and features change — check their site for the current version.

Why stores choose Ordinary

Recordings are where it starts, not where it ends.

Watching a shopper struggle is a starting point. Knowing which channel sent them, what the problem is costing, and whether your fix lifted revenue is what turns it into a decision. Lucky Orange is built for the first. Ordinary does all three.

  • Ranked friction

    Sessions are read for rage clicks, dead clicks and recurring patterns, so you watch the recordings behind the top problems instead of asking questions and hoping.

  • Attribution on the same data

    First-party, multi-touch attribution with ad spend from Meta, Google and more — revenue reconciled to Shopify to the cent.

  • Native A/B testing

    Test the fix in the same app, scored on revenue per visitor, conversion rate and order value from real orders. No Optimizely contract required.

The full breakdown

Ordinary vs Lucky Orange

Ordinary compared with Lucky Orange
Feature Ordinary Lucky Orange
Recordings linked to orders Yes — a converted session links to its Shopify order, and an order links to the recorded visit behind it Segment visitors by cart value and traffic source
Friction detection Rage clicks, dead clicks and recurring friction findings, each backed by recordings Discovery AI answers questions about visitor behaviour, with links to the evidence
Marketing attribution Free and up — channel revenue; multi-touch models from Starter Not listed
A/B testing Built in — one test on Free, unlimited from Starter, scored on real orders Via the Optimizely integration
Conversion funnels Five-step funnel from session to order, all plans All plans, including automatic Shopify funnels
Session recordings Advanced plan All plans
Free trial 30 days of Advanced, once, for stores on Free 7 days, all features
Pricing Free plan; Advanced (with recordings) from $149/mo, scaling with store revenue From $32/mo paid annually ($39 month-to-month), scaling with monthly sessions
Where it runs Shopify stores Any website — Shopify, BigCommerce, Magento, Webflow and more
Checkout recording Video stops at Shopify's checkout; the timeline records each checkout step reached Recordings and heatmaps on Shopify Plus hosted checkout; checkout events on other Shopify plans
Heatmaps — Dynamic heatmaps, all plans
Live chat, surveys & form analytics — All plans

Lucky Orange details as of October 2026, from Lucky Orange's public pricing, home and Shopify integration pages. “Not listed” means not named on those pages. Plans and features change — check their site for the current version.

The verdict

Watch less. Fix more.

If you run a Shopify store and want recordings to lead to decisions, Ordinary ties every session to its order and channel, ranks what's costing you sales, and tests the fix on real revenue — without bolting on an attribution tool and a testing contract.

Choose Lucky Orange if:

  • Heatmaps, live chat and on-site surveys are the main job.
  • You're on Shopify Plus and need video of your checkout pages.
  • You only want to watch recordings, priced by session count.

Frequently asked

How much does Lucky Orange cost?

As of October 2026, Lucky Orange's plans are priced by monthly sessions: Build at $32/mo, Grow at $72/mo, Expand at $199/mo and Scale at $839/mo when paid annually, with Enterprise custom-priced. Build is $39/mo month-to-month. Every plan includes every feature, and there's a 7-day free trial.

How is Ordinary different from Lucky Orange?

Lucky Orange is a recording toolkit. Ordinary is an analytics and testing platform for Shopify that includes recordings: each session is linked to the order it produced, friction is ranked for you, and the same app has multi-touch attribution and native A/B testing scored on reconciled revenue — so you can see what's broken, what it's costing, and whether the fix worked.

Isn't Lucky Orange cheaper?

For recordings alone, yes — its entry plan starts at $32/mo paid annually. But attribution isn't listed, and A/B testing runs through a separate Optimizely integration. Ordinary's Advanced plan, from $149/mo, includes recordings, multi-touch attribution, profit reporting and unlimited A/B tests.

When is Lucky Orange the better choice?

When you need heatmaps, live chat and on-site surveys in one tool, or you're on Shopify Plus and need video of your checkout pages. Ordinary doesn't do heatmaps, chat or surveys, and can't record checkout as video.

Can Ordinary record Shopify checkout?

Not as video — Shopify's checkout runs on Shopify's own pages, which apps can't record visually. The video ends at the checkout boundary and Ordinary's timeline takes over, recording which checkout steps the shopper reached and whether they completed the purchase.

Which Ordinary plan includes session recordings?

Advanced, from $149/mo for stores under $250K in revenue. Stores on the Free plan can try Advanced free for 30 days, once, with no charge.

Find the friction. Then prove the fix.

Install Ordinary from the Shopify App Store. Stores on Free can try Advanced, recordings included, free for 30 days.

Get started