Free calculators
Free calculators for ecommerce brands.
The numbers that decide where your next dollar goes: return on ad spend, what a customer costs and is worth, whether a test won, and what you keep. Each one shows its formula and a worked example.
- 01 / Calculator
ROAS calculator
Return on ad spend from revenue and spend, in one step.
Open calculator → - 02 / Calculator
Break-even ROAS calculator
The lowest ROAS that doesn't lose money, from your real costs.
Open calculator → - 03 / Calculator
CAC calculator
What it costs to win one new customer, paid and fully loaded.
Open calculator → - 04 / Calculator
Customer lifetime value calculator
LTV in revenue and gross profit, plus your LTV:CAC ratio.
Open calculator → - 05 / Calculator
A/B test significance calculator
Check whether a test result is real, or size a test before it starts.
Open calculator → - 06 / Calculator
Profit margin calculator
Margin and markup from price and cost, or the price for a target margin.
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Stop estimating. Measure it.
Ordinary computes ROAS, CAC, lifetime value, test results and margin from your real Shopify orders and ad spend.
Connect your store
Connect your store