Shopify A/B testing
Test the change. Measure the difference.
Run storefront A/B tests against real orders. Give brand owners, performance teams, and CRO agencies a shared view of what improved—and how certain the result is.
Build the change
Create a storefront variant, choose where the test runs, and preview it before you send shoppers to it.
Choose what counts
Set your audience, traffic split, and goal so the test answers a specific question about your store.
Read the result
Compare conversion rate and revenue per visitor, with a confidence range that shows the uncertainty behind the lift.
Give your next test
a better starting point.
Use attribution to understand the traffic reaching your store. Watch session recordings to find friction. Turn those observations into a test, then measure what changes.
Explore attribution →Explore session recordings →Compare plans and feature availability →Make the next version better.
Connect your Shopify store and turn a question about your storefront into a measurable test.
Connect your store