Overview
Most analytics tools get "close enough" to your numbers — and close enough is exactly what quietly erodes trust in a dashboard. Ordinary reconciles every number back to where it came from: revenue to Shopify, ad spend to Meta and Google, email to Klaviyo — and re-checks it every day so it stays that way.
What ties out
Every source, matched to itself
Store revenue, to the cent
Net revenue ties out to your Shopify Sales report exactly — tips, partial and shipping-only refunds, and orders that cross midnight all counted the way Shopify counts them.
Ad spend that stays matched to Meta and Google
Ad platforms quietly revise spend after the fact — fraud refunds, late-attributed conversions, end-of-month billing true-ups — so a ROAS that was right yesterday silently goes stale. Ordinary re-checks against each platform's own totals every day and corrects the drift, so your spend and ROAS reflect what you were actually charged.
Email that matches Klaviyo
Your campaign and flow revenue stays matched to Klaviyo's own reporting — the same numbers, in the same place as everything else.
Drift is a bug, not a number to patch
When something doesn't tie out, we fix it at the source rather than quietly adjusting the figure — and a daily automatic check enforces it going forward, not just on the day you happened to look.
Available now
Built into every Ordinary plan, for every source you connect.