Overview
Subscription reorders never touch your storefront — so they shouldn't muddy your storefront conversion rate. Ordinary's funnel keeps new orders and subscription reorders separate, so you see how your store actually converts first-time shoppers — and you can fold reorders back in whenever you want the whole picture.
What you see
Your funnel, subscriptions kept separate
New vs. subscription, side by side
At the Checkout and Orders steps, new orders and subscription reorders show as clearly labeled bars — so you can see at a glance how much of your volume is recurring reorders versus newly-converted shoppers.
See each step's trend
Every step-to-step conversion rate carries a 30-day trend sparkline, so you can tell whether a stage is improving or slipping.
One toggle, two questions
The rate focuses on new shoppers by default; flip “include subscriptions” to fold reorders in and see the whole-picture conversion rate — without changing your underlying order counts.
Nothing hidden
The headline still shows your total orders with the subscription count called out; only the ratios move with the toggle.
Available now
On your home dashboard, on every Ordinary plan.