Marketing Mix

A GA4 events report by channel: your own events next to the orders each channel drives

· Updated

Overview

Your own GA4 events, such as add to cart, begin checkout or a quiz completed, now sit on Marketing Mix, split by channel, next to the orders each channel brought in. A channel that fills carts but rarely converts stands out straight away; to connect GA4, see our Shopify GA4 integration.

From add to cart to order Demo data
A table of add_to_cart events by channel next to each channel's orders and the share of add-to-carts that became an order: Meta, Google Ads, Klaviyo, Direct and TikTok. Demo data.

Marketing Mix

Your GA4 events report, split by channel

Your events at a glance

Connect GA4 and Marketing Mix becomes a GA4 events report by channel: add to cart, begin checkout, sign-ups or a quiz completed, each with its change from the period before.

Read the guide: connecting Google Analytics 4

Your GA4 eventsDemo data
The Your GA4 events section on Ordinary's Marketing Mix for the last 30 days: view_item, add_to_cart, begin_checkout and quiz_completed counts, each with its change from the period before. Demo data.

Pick any event, for any dates

Choose which of your GA4 custom events to compare. The section follows the dates you've picked for the page, so the events and the orders always cover the same period.

Also in this release

A/B tests: a read while they run

See which way a running test is leaning

While a Shopify A/B test is still running, its verdict says which version is leaning ahead, labelled as a directional read, and says so when a version is clearly losing.

More on knowing when to stop a losing test

Any test metric over time

The over-time chart on a test's results now plots any metric the results page reads, side by side.

Every metric over timeDemo data
The Every metric over time view of an A/B test: revenue per visitor, conversion rate and average order value charted for control and treatment side by side. Demo data.

Available now

GA4 events on Marketing Mix are live for every store with GA4 connected; the GA4 integration is on the Starter plan and above. The A/B testing updates are on every plan.

Connect your store Compare plans

Keep reading

Product variants: what every size, colour and pack sells and earns See what your Shopify product variants sell and earn: units, revenue and margin by size, colour and pack, which pages sell each one, and who buys again. Stop — it's losing: a clear call on A/B tests that won't recover Ordinary's A/B test results now tell Shopify brands when to stop a losing version, with the chance it still wins, and name the leader of overlapping tests. Landing-page angles: every version of a page, with what it earns See every landing page for each ad angle as its own row in Shopify Page Performance, with visits, orders, conversion rate, spend, CAC and ROAS per version.

See which channels bring shoppers who buy.

Connect your Shopify store and GA4, and see your own events next to the orders every channel drives.

Connect your store