Overview
Many brands build more than one version of the same landing page: an angle for each ad, made as a Shopify alternate template, or the new version in a split-URL test. They share one address, so they tend to show up in reports as one page, and the question you built them to answer, which angle works, goes unanswered.
Page Performance now shows every version of a page on its own row, with its visits, orders and conversion rate, and what its ads cost and brought back. For the page-level view these rows sit inside, see See what every landing page earns.
Versions of a page
Every angle, side by side
Every version gets its own row
In the Page Performance list, a page with versions carries a variants chip. Expand it and each angle or test arm has its own row with the same columns as the page, plus a row for the base page. The page's own row is still the whole page, every version together, so nothing you already track changes.
Compare the versions in one table
Open the page and the Overview starts with Versions of this page: the whole page, then each version with its visits, orders, conversion rate and how it compares with the base page. A version without enough visitors yet says "Too few to tell" instead of looking ahead or behind.
See what each angle earns
Next to the visits sit each version's net revenue, ad spend, new customers, CAC and ROAS. Point one ad set at the base page and another at a sensitive-skin angle, and you can see which one brings in customers for less. Each ad's spend lands on the version it links to, so the versions' spend adds up to the page's.
Look at one version on its own
Click a version, or pick it at the top of the page, and every section below follows it: funnel, traffic, devices, ads, orders and payback. A chip shows which version you're looking at, and one click takes you back to the whole page.
Names you'll recognise
Give a version a label, like "Sensitive skin" or "Gift angle", and that is what every row shows. A version that is one arm of a split-URL test is marked Part of experiment and links straight to the test.
Also in this release
Faster reports, and dates the way you write them
Faster report pages
Brand Pulse, Page Performance, campaign detail, Products, Inventory, Financials, Cohorts and other reports now arrive with their numbers already loaded, so pages open ready to read instead of filling in piece by piece.
Dates the way you write them
Dates and times across Ordinary, from charts to tables, now follow your own format: "Oct 6, 2026, 3:05 PM" in the US, "6 Oct 2026, 15:05" in Europe. They stay in your store's time zone.
Change your password in Settings
Settings → Preferences now has a Password section. Change your password there, and sign out of your other devices at the same time if you like.
Available now
Versions of a page, with their visits, orders and conversion rate, are live on every plan, and so are faster reports, local date formats and password changes. Each version's spend, net revenue, new customers, CAC and ROAS are on the Starter plan and above.
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