Overview
Most ad budgets end up on a handful of landing pages, but ad reports are organized by campaign, and store reports by product. The question in between goes unanswered: which of your pages are worth the money you send to them?
We added the economics of every page to Page Performance. Spend, revenue, ROAS, new customers and CAC sit right next to each page's funnel, with profit and payback for the pages you want to dig into. If you want to see how a single page moves week by week, read Page Performance over time.
What you see
What each page costs, and what it earns
Every page's economics in one list
Spend, net revenue, ROAS, new customers and CAC sit beside each page's funnel in the Page Performance list. Sort by any column and compare pages side by side, without opening each one.
Pages your ads pay for that don't sell
A page with ad spend is always listed, even when nobody adds to cart from it. Those pages are marked, so money going to a page that isn't selling can't hide at the bottom of a report.
CAC and Product CAC
A page's CAC is its ad spend divided by the new customers its ads brought in. Product CAC narrows that to the product the page is built to sell: what it cost to win a customer for that product. Say your landing page for a hero product mostly wins customers who buy something else. Product CAC shows it.
Profit per page
Open a page and you see what its orders made after the cost of goods, with sales tax left out because it was never yours to keep. A page with a strong ROAS can still lose money once costs come off. Profit shows you which pages do.
Payback
Does a customer from this page earn back what it cost to win them, and how soon? We set the page's CAC against what a new customer spends on their first order, within 90 days and within 180 days, so you can see where each page's customers pay back.
Revenue on Page Performance is net of refunds: what your customers paid, less what you gave back.
Also in this release
Which page won, ad by ad
Experiment results include a By ad breakdown. On a landing-page test it holds the ad the same and compares the pages, so each row answers one question: for people who clicked this ad, which page earned more?
Available now
Spend, net revenue, ROAS, new customers, CAC and Product CAC are live on the Starter plan and above. Profit and payback are on the Advanced plan; profit needs your product costs entered. The experiment By ad breakdown is on every plan.
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