Overview
A landing page's conversion rate for the month tells you very little about what happened to it. Traffic from one channel can dry up while another grows, an ad can stop running halfway through, and the blended number barely moves.
So we built Page Performance to show every page week by week. Open any page and you get each channel on its own, the ads that were sending traffic inside every week, the sales the page helped with beyond its own add-to-carts, and what its buyers actually bought.
What you see
Every page, every channel, every week
A weekly table for every channel
Each traffic channel gets its own week-by-week table: visits, adds to cart, orders, conversion rate, revenue and average order value. A page's story is usually one channel changing while the rest hold steady, and separate tables make that change easy to spot.
The ads inside each week
Expand any week to see which ads were sending traffic to the page that week, with the same columns for each one, plus the week's ad spend and cost per order. When a good week turns into a bad one, you can see which ad changed.
Weeks where the money went out and nobody arrived
A week with ads running and no visits to the page gets its own highlighted row. It usually means an ad was pointed somewhere else or a link broke. Either way, it's the week you need to look at.
Orders the page helped sell
Some pages rarely get an add to cart but still make sales happen: a comparison page, an ingredients explainer, a blog post. We show the orders from shoppers who visited the page and went on to buy something elsewhere on your store, so a page that does its job quietly still gets seen.
What the page's buyers purchased
One row per product the page's buyers ordered, with orders, units and net revenue. A landing page built for one product sometimes mostly sells another, or a bundle. This view tells you which.
Alerts
Know when a page goes quiet
A page can stop getting traffic without anything on the screen looking wrong. Its conversion rate still shows, just on a handful of visitors instead of hundreds. Click the bell on any page you care about and we'll tell you when its traffic falls well below its own normal and stays there, in Ordinary or by email.
You choose how big a drop counts and how long it has to last. A broken link or a paused ad comes to you, instead of waiting for someone to notice a page that stopped earning.
Available now
Weekly channel tables, the orders a page helped sell, what its buyers purchased and traffic alerts are live on every plan. Ad spend, cost per order and the ads inside each week are on the Starter plan and above.
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