Overview
"Where are my best customers, and where is my growth actually coming from?" usually means exporting orders to a spreadsheet. Ordinary now breaks your revenue, orders, and customers down by country — and drills into individual U.S. states — straight from the shipping addresses on your Shopify orders.
What you see
Your business, by place
Revenue by country, at a glance
A Country view on your customers report — revenue, orders, and average order value per country, with your top regions surfaced.
Drill into U.S. states
Go from country down to individual states to spot regional concentration, or markets you're under-serving.
New vs. returning, by place
See where your new customers come from versus where your repeat business actually lives.
No setup, works retroactively
Location comes straight from each order's shipping address — so it covers your whole order history with nothing to configure and no pixel to rely on.
Available now
On every Ordinary plan.