Ordinary / Journal
All articlesUpdates & playbooks.
What we're shipping, and how to get more out of your ad spend — for Shopify brands that want to measure the truth.
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See your revenue by country and U.S. state
Break down your revenue, orders and customers by country, then drill into U.S. states, straight from the shipping addresses on your Shopify orders.
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Every channel's true ROAS, spend share, and trend — on one page
See every marketing channel side by side: attributed revenue, ad spend, blended ROAS and AOV, with spend-vs-revenue share and period-over-period trends.
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A/B test results that speak revenue, not p-values
See which A/B test variant wins on revenue per visitor, with a plain-English “too early or call it” verdict, auto-detected from the testing tools you run.
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Your Klaviyo email and flow performance, now in Ordinary
See your Klaviyo email and SMS campaigns and flows — revenue, opens, clicks — reported inside Ordinary, next to the store orders they drove.
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Your Google Ads, reported next to everything else
Report Google Ads (Search, Shopping, Performance Max and more) beside your Meta spend and Shopify orders, so your paid channels are finally comparable.
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Your storefront conversion, kept separate from subscription reorders
Subscription reorders never touch your storefront, so Ordinary's funnel keeps them apart from new orders, with per-step trends and an opt-in combined view.
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Every number ties out to its source — to the cent
Ordinary ties every number to its source (revenue to Shopify, ad spend to Meta and Google, email to Klaviyo), re-checked daily so your dashboard ties out.
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Model the profit on any offer before you commit
Model the real profit of any Shopify offer (discount, free shipping or bundle) from your costs. See margin, contribution profit and break-even up front.
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