Blog
Updates & playbooks
What we're shipping, and how to get more out of your ad spend — for Shopify brands that want to measure the truth.
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A/B test results that speak revenue, not p-values
See which A/B test variant wins on revenue per visitor — in plain English, with a “too early or call it” verdict — auto-detected from the testing tools you already run.
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Your Klaviyo email and flow performance, now in Ordinary
See your Klaviyo email and SMS campaigns and flows — revenue, opens, clicks — reported inside Ordinary, next to the store orders they drove.
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Your Google Ads, reported next to everything else
Report your Google Ads — Search, Shopping, Performance Max, and more — right beside your Meta spend and Shopify orders, so your paid channels are finally comparable.
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Your storefront conversion, kept separate from subscription reorders
Subscription reorders never touch your storefront. Ordinary's funnel keeps them separate from new orders — with per-step conversion trends and an opt-in whole-picture toggle.
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Every number ties out to its source — to the cent
Ordinary reconciles every number to its source — revenue to Shopify, ad spend to Meta and Google, email to Klaviyo — re-checked daily so your dashboard always ties out.
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Model the profit on any offer before you commit
Model the real profit of any Shopify offer — discount, free shipping, or bundle — from your own costs. See margin, contribution profit, and break-even before you commit.
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