Overview
Most A/B testing tools answer "which variant got more clicks?" — but clicks don't pay the bills. Ordinary's Experiments dashboard reads your tests in revenue per visitor and tells you, in plain English, which variant is actually winning and whether it's safe to call yet.
What you get
Tests you can actually call
Your tests show up automatically
Ordinary detects the A/B tests you're already running — from the popular testing tools and theme-level splits you already use — so there's no new setup to start seeing results.
Results in money, not jargon
Each variant's revenue per visitor, average order value, and conversion rate side by side, with the winner clearly marked — and you choose how long after a click a sale still counts (a day for a flash sale, a month for a considered purchase).
Know when to call it
A built-in “too early / call it now” signal so you stop ending tests prematurely — or letting winners run forever — plus a free sample-size calculator to plan a test before you launch.
Slice everything by experiment
See a test's impact across your other reports — revenue, orders, customers — so you understand its effect on the whole business, not just one metric.
Available now
Available on the Starter plan and above.